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Furkin Pet Insurance

Project Type

Brand + web refresh

When

2023

Roles

Edwin Song - Creative Director
Jedidiah Gardner - Senior Designer
Bee Park - Designer
Kass Sanchez - Experience Developer
Lauren Motsinger - Marketing / Copywriter

Link

Live site

With an existing site that was not performing well, they wanted a new site that positively reflected their identity and offerings and was targeted more for their demographic. Upon a meticulous analysis, we crafted a strategic success plan aligning with our findings and their vision.

Enhanced user experience through a fully-responsive website

A key objective for the Furkin website was to provide clear and concise messaging to educate potential customers. In close collaboration with Furkin Pet Insurance's marketing team, we developed an effective content strategy and streamlined user experience.

Post-launch data

Overall site Traffic:
+38%

Overall site performance:
+26%

Bounce rate:
-18%

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